Kim Bellard is Vice-President, eMarketing & CRM for Highmark Inc., a licensed affiliate of the Blue Cross Blue Shield Association.  Joining Highmark in January 1999, Mr. Bellard’s primary responsibility is developing new generations of products and services for Highmark, all aimed at a consumer driven market.  He led the development of BlueChoice, the nation’s first fully online, customizable health insurance program.  BlueChoice was introduced in May 2000, and continues to be expanded and enhanced.  It is part of a broad Consumer Centered product portfolio and strategy for which Mr. Bellard is responsible, which now includes BlueAccount, Highmark’s spending/savings account portfolio, which includes BlueAccount HSA, BlueAccount HRA, and BlueAccount FSA.  All feature full integration between the Highmark health plan and the consumer’s account.

Mr. Bellard’s unit also developed, and has ongoing responsibility for Highmark, Highmark Blue Cross Blue Shield, and the Highmark Blue Shield websites.  These include consumer portals, employer portals, agent/visitor portals, and the corporate website.  The various sites offer an industry-leading array of information and services to their respective constituents, and continue to be expanded and enhanced as part of Highmark’s strategy to move more services to the Internet.

Prior to joining Highmark, Mr. Bellard spent twenty years with Prudential HealthCare in a variety of roles.